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人們對 2024 年美國大選中人工智能的使用的虛假信息擔(dān)憂可能會日益加劇，但這并不能阻止人工智能語音克隆初創(chuàng)公司參與政治游戲。

例如，總部位于佛羅里達州博卡拉頓的人工智能音頻/視頻廣告平臺 Instreamatic 于 2021 年籌集了 610 萬美元的 A 輪融資，該平臺表示正在將其能力擴展到政治廣告的狂野世界。

該解決方案使候選人競選活動能夠快速生成高度針對性的人工智能驅(qū)動的上下文視頻和音頻廣告（以畫外音為特色，而不是頭部說話視頻），以適應(yīng)不斷變化的事件或地點。

生成人工智能可以改變?nèi)魏我纛l或視頻政治廣告

例如，這是 Instreamatic 分享的視頻競選演示，其中候選人（在本例中為巴拉克·奧巴馬）可以通過復(fù)制聲音來更改任何音頻或視頻政治廣告，而無需進入工作室重新錄制。

自去年 3 月以來，Instreamatic 已向品牌和代理商提供生成式語音 AI 產(chǎn)品。

它宣稱，從一個完整的廣告中，人工智能驅(qū)動的畫外音可以自動創(chuàng)建無限的廣告版本，其中可能包括受眾的位置、一天中的時間、他們接收廣告的應(yīng)用程序或平臺，或者最近的廣告版本。店鋪。

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然而，人工智能在 2024 年美國競選活動中的使用預(yù)計將成為虛假信息雷區(qū)，并且已經(jīng)發(fā)出了危險信號。

例如，美國廣播公司新聞 (ABC News) 最近的一篇報道強調(diào)了佛羅里達州州長羅恩·德桑蒂斯 (Ron DeSantis) 今年夏天的競選努力，其中包括人工智能生成的唐納德·特朗普 (Donald Trump) 的圖像和音頻。

VentureBeat 最近采訪了艾倫人工智能研究所的機器學(xué)習(xí)研究員 Nathan Lambert，他表示，無論是聊天機器人還是 Deepfakes，生成式 AI 都將使 2024 年美國大選變得“一團糟”。

Instreamatic 需要確認(rèn)使用語音的權(quán)限

Stas Tushinskiy, CEO and co-founder of Instreamatic, insists the company has guardrails built in to make sure its product is not used for election disinformation.

“For any kind of campaign, whoever the client is, they have to confirm they have permission to use the voice,” he told VentureBeat. In addition, he said that the political advertising offering will not be available to everyone.

“You can’t just sign up,” he explained. “We will be engaged in campaign creation.” Instreamatic, he said, does not “want to get caught in the middle of something we didn’t intend the platform to be used for,” adding that if there were problems with political ads they would be “deleted immediately” on our hands ” and if necessary “we’ll make a public safety statement.”

Automating a manual process that already exists

Tushinskiy emphasized that Instreamatic is not reinventing the world of political ads to help candidates get elected. He described the company’s offering as automating a tedious manual process that already exists.

“This process involves somebody like a candidate or voice talent going to a studio to spend hours and hours in the studio, then someone else uploading them and someone else checking for human errors,” he said. “It’s an extensive and expensive process and we automated all of that,” compressing the process from six to eight weeks to a few minutes.

In addition, an ad campaign also requires a great deal of back and forth between the agency and the client, he explains, in which words may be changed, requiring new takes. But voice cloning allows an airline company, for example, to mention a variety of travel destinations in targeted ads, or car brands to cite local dealership locations. “Contextual ads always outperform generic ads, so it makes a lot of sense in terms of increasing the effectiveness of your ad spend,” he said.

Concerns about AI and election disinformation

Experts maintain the political ad landscape is fraught with potential AI-generated peril. For example, there are currently no federal rules for the use of AI-generated content, such as ads, in political campaigns.

Russell Wald, policy director at Stanford University’s Institute for Human Centered AI, told ABC News Live in November that “All campaigns can use this. So in that sense, who is setting the rules of the road as the campaigns themselves, as they go?”

But Tushinskiy said “if we were the ones that created misinformation, I wouldn’t want to be in this business process.” Instead, he maintained, “We’re just giving them the tools to be more effective.” And the moment Instreamatic catches somebody doing something unethical, “not only can we stop it, but we can also expose it.”

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