加密貨幣領(lǐng)域的增長吸引了來自中心化和去中心化領(lǐng)域的許多新參與者。

在競爭中脫穎而出對于任何新興交易平臺(tái)的蓬勃發(fā)展都至關(guān)重要，而這只能通過認(rèn)識(shí)用戶需求、獲得他們的信任并提供用戶友好的體驗(yàn)來實(shí)現(xiàn)。

圍繞用戶設(shè)計(jì)、開發(fā)和支持產(chǎn)品的交易所必然會(huì)占據(jù)先機(jī)。

為了用戶的利益而微調(diào)整體交易體驗(yàn)，可以推動(dòng)新平臺(tái)在行業(yè)領(lǐng)先地位的競爭中發(fā)揮作用。

CoinEx 是一家支持 700 多種加密貨幣的加密貨幣交易所，從成立之初就采取了這條路線。

在本次采訪中，CoinEx CEO楊海波分享了他打造加密貨幣交易所的歷程，并探討了堅(jiān)持用戶至上的意義。

Cointelegraph：作為加密貨幣的早期參與者和行業(yè)領(lǐng)導(dǎo)者，您能分享一些個(gè)人在加密世界的經(jīng)歷嗎？

是什么促使您創(chuàng)建CoinEx？

Haipo Yang：

我第一次接觸加密貨幣是在 2011 年，當(dāng)時(shí)比特幣（BTC）經(jīng)歷了最初的牛市，從幾美分飆升至 31 美元左右。

當(dāng)時(shí)一篇題為《比特幣：我們見過的最危險(xiǎn)的項(xiàng)目》的文章給我留下了深刻的印象。

有兩個(gè)詞脫穎而出：“最危險(xiǎn)”和“開源”。

我認(rèn)為“開源”是科技界的一種共同精神，這表明缺乏知識(shí)產(chǎn)權(quán)，沒有人尋求為比特幣申請專利。為什么它被認(rèn)為是危險(xiǎn)的？因?yàn)樗砹艘环N無主權(quán)的貨幣和一個(gè)新的開始。當(dāng)我深入研究這個(gè)領(lǐng)域時(shí)，我意識(shí)到區(qū)塊鏈將為世界帶來深刻的變化，并在全球金融體系的演變中發(fā)揮不可否認(rèn)的作用。

在計(jì)算的早期，有一場自由軟件運(yùn)動(dòng)。

自由軟件的本質(zhì)在于自由，允許個(gè)人自由查看、編譯、分發(fā)源代碼，從而加快人類知識(shí)迭代的步伐。

區(qū)塊鏈的去中心化也正是為了實(shí)現(xiàn)這種自由。

在區(qū)塊鏈金融中，每個(gè)人的資產(chǎn)都是自己的，不能被凍結(jié)，可以自由流動(dòng)。

我相信這種自由是繁榮的基石。

正是這種自由的精神促使我進(jìn)入這個(gè)行業(yè)，并促成了CoinEx的成立。

當(dāng)然，對個(gè)人財(cái)富的追求起了一定作用，但從根本上來說，是對這種自由精神的追求。

CT: Why do you choose to establish a centralized exchange?

HY: Entrepreneurship is a business activity, and exchanges and mining represent the best business models in the crypto industry. Compared to other industries, only the financial sector places a demand on decentralization, and it is not as sensitive to performance and efficiency. Therefore, the perfect integration of blockchain and finance arises. The core of the financial industry lies in asset transactions, with exchanges representing the central business model.

Blockchain not only creates assets and payment tools that are beyond sovereign control but also empowers individuals with the freedom to issue assets. I decided to start a centralized exchange (CEX) like CoinEx because it is a strong business model that plays a crucial role in the industry by bringing together a multitude of assets, enabling people to trade freely, conveniently exchange and achieve the free circulation of capital.

CT: This year marks the sixth anniversary of CoinEx’s establishment. Over these six years, what challenges have you faced and what are your short-term goals?

HY: We have encountered various hurdles, including how to build a team or address security and compliance challenges. Even though the current security environment for exchanges is harsh, given the concentration of funds, we remain optimistic and committed to providing a user-friendly and secure ecosystem.

Handling the complexity of supporting hundreds of public chains is a significant challenge for exchanges. Compliance is also a common issue across the industry. In the long run, however, we remain optimistic because freedom is a universal human value.

In recent years, our goals have focused on improving the exchange and addressing product, security and compliance issues. We have consistently contemplated how to present our products to users in a simple way. Although we are not a very large crypto exchange now, we aspire to become an undeniable presence in the industry that cannot be overlooked.

CT: CoinEx is currently conducting business in over 200 countries and regions. How do you balance global expansion with adapting to the unique demands of local markets?

HY: As I mentioned, blockchain creates a form of currency beyond sovereign control. It is inherently global. Our business is inherently global as well. When you transfer Bitcoin, all you need is an address, not a specification of a particular country. Therefore, the trading of crypto assets naturally transcends borders, cultures and language differences. One could even argue that blockchain acts as a catalyst for the globalization process.

Of course, we adopt localization strategies for different regions and markets, including introducing activities that capture local uniqueness and align with cultural practices.

CT: How do you view Web3?

HY: Web3 holds great promise and has the potential to address several challenges users are currently facing. Unfortunately, in the current scenario, many Web3-related projects do not address the real needs of users and tend to be prohibitively expensive.

On a more positive note, I have some news to share: ViaWallet will be rebranded as CoinEx Web3 Wallet in January 2024. This strategic move signifies CoinEx’s commitment to the Web3 space, ensuring that we stay ahead of the curve and consistently offer the best to our users.

However, our primary focus will be on the CoinEx exchange because I believe that at the current stage, trading and asset transfers are still the most thriving areas.

CT: How are CoinEx’s core values and user-centric philosophy implemented in product development and support services?

HY: Our goal is very clear — to create a reliable and professional cryptocurrency trading platform. The “user first” philosophy guides every decision, innovation and action we take. In product development, our main focus is on the most fundamental needs of users — the storage and trading of assets.

For storing assets, we have our own wallet, and for trading assets, we have the exchange business. We support over 200 public chains and more than 700 cryptocurrencies, allowing users to have full control over their assets. In the listing process, we never manipulate the market or engage in insider trading, but rather, we play the role of user advocates, helping them identify various risks. We prefer to trust in the inherent power of the market.

CT: What challenges have you encountered in the ongoing commitment to prioritizing customers?

HY: We sometimes face misunderstandings from users and partners who believe profit should be prioritized. However, our primary consideration is not maximizing traffic and trends; we prioritize whether the action itself benefits our users. We have endured challenging circumstances, and surviving has been difficult.

Regardless of the environment, we are always focused on reputation, maintaining ethical standards and avoiding harm to users.

CT: According to users’ feedback, CoinEx’s team is known for its integrity and willingness to take responsibility. What supports the team in maintaining such character, consistently placing users first, even in extreme situations?

HY: The team is the first product we’ve built. My primary requirements for the team are honesty, integrity and a sense of responsibility. During the recruitment process, we also highly emphasize the candidates’ character.

I believe it’s because our internal culture emphasizes honest entrepreneurship and ultimate mutual benefit that we can adhere to our principles in any situation, always keeping users as our top priority and maintaining our reputation even in extreme situations.

CT: How do you view the development trends of the cryptocurrency and blockchain industry in the coming years?

HY：

整個(gè)行業(yè)大概率會(huì)迎來牛市。

未來，隨著比特幣和以太坊（ETH）進(jìn)入ETF市場，更多資金將流入該行業(yè)。

這對于行業(yè)的滲透起到了至關(guān)重要的作用，行業(yè)規(guī)模很可能會(huì)變得更大，為有興趣的人提供渠道。

CT：您有什么想向當(dāng)前和潛在的 CoinEx 用戶傳達(dá)的信息嗎？

HY：

自2017年成立以來，我們的每一步成長都伴隨著用戶的支持，對此我表示最深切的感謝。

展望未來，我們渴望成為用戶的基礎(chǔ)設(shè)施，使用可靠的產(chǎn)品和服務(wù)來滿足他們的需求，同時(shí)將造成的干擾降至最低。

用戶在日常生活中可能感覺不到我們的存在，就像水和電一樣，但我們的目標(biāo)是在他們需要幫助時(shí)出現(xiàn)。

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