時間:2024-02-23|瀏覽:312
不可替代的物品;
繼續(xù) NFT 的發(fā)展——COZ 聯(lián)合創(chuàng)始人 Tyler Adams
許多人已經(jīng)宣布 NFT 已死,在某種程度上,他們是正確的。
在 NFT 炒作周期的狂熱中,我們看到了巨大的估值和銷售,例如 Beeple 的“The 5000 Days”系列售價高達(dá) 6930 萬美元。
然而,除了炒作之外,沒有任何其他證據(jù)證實,市場崩潰了,2021 年至 2023 年間購買或出售 NFT 的活躍錢包數(shù)量減少了 88%。
以下是 COZ 首席執(zhí)行官兼聯(lián)合創(chuàng)始人 Tyler Adams 撰寫的評論社論,COZ 是一個開創(chuàng)區(qū)塊鏈應(yīng)用的 Web3 軟件開發(fā)社區(qū)。
NFT 與現(xiàn)實世界實用性的分離影響了整體銷售,因為這些數(shù)字收藏品缺乏超出其數(shù)字形式的實際用途。
他們重新定義了資產(chǎn)所有權(quán),將其完全轉(zhuǎn)移到數(shù)字領(lǐng)域,改變了購買后的連接,并在最高點導(dǎo)致基本 JPEG 圖像價格飆升,這主要是由投機(jī)推動的。
此外,效用和價值之間的這種脫節(jié)削弱了業(yè)內(nèi)人士在更廣泛人群中建立信任的能力,隨后的市場崩盤加劇了對 NFT 社區(qū)的自然不信任。
與此同時,在區(qū)塊鏈領(lǐng)域,與智能合約開發(fā)相關(guān)的安全挑戰(zhàn)構(gòu)成了廣泛采用的額外障礙。
這一切最終提出了一個關(guān)鍵問題:“除了猜測之外,這些數(shù)字資產(chǎn)擁有什么實際價值?”
通過 NFI 超越 JPEG
NFT 不會注定會被遺忘,相反,它可以被視為關(guān)鍵的墊腳石,引發(fā)新一波的技術(shù)創(chuàng)新——不可替代物品(NFI)。
這項新興技術(shù)代表了一種現(xiàn)實生活中的有形資產(chǎn),通過加密方式連接到數(shù)字孿生,在物理域和數(shù)字域之間形成安全鏈接。
NFI 是廣泛采用 Web3 的網(wǎng)關(guān),使人們能夠證明物理對象的所有權(quán),并同時授權(quán)鏈上或鏈下的特定操作。
與在區(qū)塊鏈上交易的 NFT 相比,NFI 技術(shù)通過利用復(fù)雜的密碼學(xué)進(jìn)行驗證,將無法訪問的密鑰嵌入到物理物品中,以便各個 NFI 可以生成僅針對他們的獨特“證明”,從而推動事物發(fā)展。
這確保了物品所有權(quán)的可驗證性,維護(hù)其合法性,并使創(chuàng)作者能夠從其作品的在線交易中獲得版稅。
The application of this technological enhancement of ownership creates the endless potential for real-world use cases and industries, including brand and post-purchase activations, customer experiences (unique access to events or clubs), proof of physical ownership, and streamlined verifications.
NFIs – NFTs With Real World Use Cases
As an example of what is possible through NFI technology, let’s take a look at luxury goods. As the luxury fashion industry anticipates a significant expansion in the resale market, with a projected compound annual growth rate (CAGR) of 9.6% and an estimated market size reaching 52 billion US dollars by 2026, brands find themselves increasingly affected by the widespread circulation of counterfeit or infringing goods. This underscores the current and pressing challenges posed by unauthorized sales.
NFIs are revolutionizing this sector by integrating blockchain technology to build a strong system for confirming ownership and authenticity and presenting a promising ally for luxury identification.
High-end brands are beginning to pay attention. Dior has played a pivotal role in integrating NFI technology with the debut of Web3 sneakers. A physical chip embedded within the shoes allows users to retrieve an authentication certificate, which is stored on a blockchain proving its authenticity and enabling ownership verification. This technology has provided Dior with a unique USP: offering limited-edition, digitally scarce sneakers while also ensuring transparency and traceability for buyers.
NFI technologies will become a crucial factor for maintaining customer loyalty and the allure of ‘exclusivity’ among consumers interested in high-end brands, such as Rolex. As of present, if a luxury Rolex timepiece breaks and requires new parts, more often than not, cheaper non-authentic Rolex parts or elements are used by jewelers and these pieces may be resold on the market for face value. This leaves customers questioning whether their second-hand Rolex purchase is ‘the real deal’. By offering a verifiable record of repairs and origin, NFIs can resolve this issue.
Reshaping Ownership as We Know It
NFIs broaden the scope of artistic exploration for users, as they can be fitted to work with a variety of art forms, from traditional physical paintings to avant-garde digital pieces, enhancing authenticity and traceability while ultimately increasing the overall intrinsic value.
Other possible NFI and art initiatives could include enhancing outdoor street art, involving the creation of individual plaques for murals to provide more details about the artist and artwork. As witnessed at the Denver Walls Street Mural Festival, these plaques can feature QR codes, enabling visitors to embark on a tech-enhanced exploration of the art pieces. By scanning these codes with their mobile phones, visitors gained access to a map of all the art installations in the city and insights into the individual artists and murals, offering an engaging experience.
領(lǐng)域融合
以上只是 NFI 創(chuàng)新應(yīng)用所能實現(xiàn)的一些成果。
隨著加密貨幣領(lǐng)域繼續(xù)應(yīng)對挑戰(zhàn),廣泛采用仍然是一項艱巨的任務(wù)。
NFT 推動了這一范式的發(fā)展,然而,真正的機(jī)會在于數(shù)字領(lǐng)域和物理領(lǐng)域的交叉點。
NFI 的出現(xiàn)代表了一個進(jìn)化的步驟。
不可替代物品將 NFT 的最佳特性與我們的物理現(xiàn)實聯(lián)系起來,準(zhǔn)備對我們?nèi)绾螌⒓夹g(shù)融入日常生活產(chǎn)生更深入、更持久的影響。